Evaluación de la calidad de servicios al cliente en restaurantes/cabañas de la playa San Mateo, Manta.

Abstract

Tourism is one of the main economic income, since the steady influx of foreigners allows increased entry of currency to countries that practice it, so demand an improvement in the quality of services to the client. Therefore, this study was aimed to evaluate the quality of the products offered in restaurants/huts from the beach of San Mateo, blanket. For this purpose, was conducted a descriptive research - explanatory, resting on two techniques of research, scientific observation and the open interview. We found restaurants/cabins located in the San Mateo beach provide very poor services to visitors, so that there is a satisfaction to the demands of the users. This result is related to, among other things, poor training performance internal customers have in this type of business, but, additionally, evidenced that these just possess a degree of schooling that corresponds, in most cases, only to primary education. He concludes by pointing out that it is necessary to strengthen the services proposed by such establishments, which can be achieved through different strategies as well as ongoing training of its staff.