Posicionamiento de la cerveza ecuatoriana en América Latina y Europa.

Abstract

The market niches are extensive and much more so when it comes to positioning a product. For this reason, I have decided to investigate what are the positioning opportunities for Ecuadorian beer in Latin America and Europe, what are their opportunities, the strategies they should use and without a doubt knowing in depth the challenge of positioning your Club Premium beer in competitive markets. This study looks at how to overcome competition from established brands such as Corona and Heineken. The need to understand local preferences and adapt to import regulations to maximize export volume is highlighted. Club Premium faces logistical and tariff barriers, while in Europe it must differentiate itself through local ingredients and artisanal techniques. Recommended strategies include detailed market research, localized marketing, and strategic alliances with local distributors to ensure sustained growth in these demanding and competitive markets.