Análisis de la comercialización de cerámica artesanal de la pila Manabí y su incidencia en Europa 2022.

Abstract

The present work is carried out in order to analyze the commercialization of artisanal ceramics from La Pila Manabí and its impact on the European market through the qualitative methodological application with which the behavior is described as characteristics of the object of study, where it is determined that the Italian market becomes attractive after the identification of the income, tastes and preferences of the people who reside in this country, allowing the growth of this sector, in which for these results to occur, a set of strategies such as a framework of laws that encourages and regulates these activities to achieve transparent and direct relationships, eliminating the cancellation of intermediaries and applying fair prices, which is why the continuous training of artisans also becomes necessary, developing skills that allow them to increase productivity with the investment of modern machinery, thus leading to the sustainability of this activity.