Modelo de negocio para la exportación de banano orgánico desde ecuador hacia el mercado canadience.

Abstract

This business plan is based on the creation of a company dedicated to the export of organic banana from Ecuador to Canada. Based on market research, they make the realization of this project have light green, since Canada is a country that takes very good care of the environment and consumes environmentally friendly products, which is why the type of inputs that are used It will be of organic origin, which will be very well received. One of the variables that the project raises is the definition of the proposal is the value, which details the features and benefits that the product provides, in addition to the retro market feeding based on field research, another variable is the definition of the target audience in which the target audience is selected, segmented, quantified and positioned market. The selection of distribution channels allows you to analyze and quantify the barriers tariffs and the margin of intermediation in the marketing chain. They are also presented customer relationships and key alliances, detailing partnerships with suppliers and distributors. The necessary resources include the supply of raw materials, inputs, labor work, administrative and operational personnel, and the supply of machines, equipment and technology. Another important variable is the activities necessary to determine the functions. Regarding costs, the investment plan, the source and financing plan are established, and the projections. Income is calculated to determine profits. The last variable is financial evaluation, including flow of funds, WACC and financial indicators. All these variables allow the development of the project.