El Marketing digital como estrategia para fortalecer la calidad de servicio en medianas empresas comerciales en la cuidad de Manta.

Abstract

The purpose of this research project is to analyze how digital marketing can strengthen the quality of service of medium-sized commercial companies in the city of Manta. The problem addressed is to understand how digital marketing influences this strategy to improve service quality. To achieve this objective, a quantitative methodology based on surveys will be used. Data will be collected through structured questionnaires that will be administered to medium-sized business enterprises in Manta. These surveys will allow us to obtain relevant information about the digital marketing strategies implemented by these companies, as well as their impact on the quality of service they provide. The analysis of the data collected will allow us to identify patterns and trends in the relationship between digital marketing and service quality. In addition, comparisons and statistical analyzes will be carried out to evaluate the influence of digital marketing on improving the quality of service in medium-sized commercial companies. Based on the results obtained, it can be concluded whether digital marketing is an effective strategy to strengthen the quality of service in medium-sized commercial companies in the city of Manta. These findings will be of great importance for companies that wish to improve their service quality by implementing digital marketing strategies, as they will provide a clearer vision of the benefits and challenges associated with this strategy.