El asesoramiento y su influencia en el proceso de compra de los clientes del almacén De Prati de Manta 2023.

Abstract

The business world has gone through different changes over time, which is why satisfying customer needs implies a social responsibility that involves competition and economic growth, keeping in mind that the consumer purchasing phases They are a support for organizations to meet their objectives and generate value for decision making. The degree work arises with the objective of determining the advice and its influence on the purchasing process of the customers of the De Prati de Manta 2023 warehouse, linked to identifying the key elements to influence the organization through advice and knowing the factors that It implies a correct purchasing process for customers. The research methodology is oriented under a quantitative approach, descriptive-correlational scope and non-experimental design, the target population being the customers who have visited the store in recent months, extracting a total of 277 customers as a sample. To which the data collection instrument called a survey was executed. After the analysis and interpretation of results, the proposal was born to develop advisory strategies to innovate, attract and retain customers in the warehouse, linked in an action plan composed of specific objectives and actions for correct application.