Creación de una operadora turística para la promoción del Turismo rural en el cantón Olmedo de Manabi.

Abstract

This project's main objective is the creation of a tour operator that promotes rural tourism in the Olmedo canton, province of Manabí, Ecuador. The proposal seeks to promote local economic development by taking advantage of the natural, cultural and traditional resources of the region, attracting both national and international tourists interested in authentic and sustainable experiences. Rural tourism in Olmedo offers a unique opportunity to connect visitors with nature, local customs and life in the countryside, highlighting attractions such as natural landscapes, agroecological activities, and the rich cultural tradition of the area. To achieve this, the tour operator will develop service packages that include accommodation in rural houses, visits to agroecological farms, tours along ecological routes, and participation in local cultural events. The research includes a market analysis, identifying potential demand, tourist preferences and positioning opportunities in the tourism market. Likewise, a marketing plan is contemplated that uses digital tools and alliances with local communities to ensure effective promotion.