Creación de una microempresa dedicada al desarrollo y comercialización de una bebida sin cafeína (becana) en el cantón Manta.

Abstract

This document allowed to demonstrate that through the project that was intended to be implemented there are more options for hot drinks, currently the hot drink that is consumed in our environment is coffee, with this project it is shown that, through the use of the shell of orange, a hot drink with similar characteristics to coffee can be obtained, allowing a different focus to be maintained with the option to choose based on the consumer's needs. This fruit is a product that maintains countless benefits and benefits to make the most of it, we present this fruit as the orange, which allows you to use each part of it and exploit its benefits. The purpose of working and handling a product such as oranges is to make the most of the raw material, in view of this, it will help to optimize and guarantee the solvency of the product. This project made it possible to demonstrate that initially the necessary benefits for our health, such as vitamins and antioxidants, are obtained from the orange peel. The "BECANA" drink comes from the orange peel, it is a product with multiple benefits, natural and without preservatives, the process of this product allows to demonstrate what are the bases of its nature, obtaining the benefits and demonstrating why this product is chosen. type of product for the project. This product will maintain its presentation as a "BECANA" orange hot drink, which will be the substitute for traditional coffee since it does not contain caffeine or coffee properties such as caffeine. Given the strategy of presenting the project, it is necessary to mention the anticancer benefits obtained through the product. In the development of the entrepreneurship thesis, strategic alliances were structured from a mission and a vision. The presentation of the document was divided into several sections that presented all the corresponding justifications of the work for the sustainable development of the document itself, which was subject to justifying each section.