Análisis financiero para medir la rentabilidad de la empresa Dealfruit S.A. (2021-2022).

Abstract

The main objective of this research project is to design a guide to financial analysis that allows measuring the profitability of Dealfruit S.A. during the periods 2021-2022. The company faces the problem of not having a system structured to carry out financial analysis, which limits its ability to obtain a clear and accurate view of your profitability. To address this problem, descriptive and analytical methods were used, which They allowed us to evaluate the financial situation of the company in detal. As part of the data collection process, interview techniques were used with the main responsible for the company's finances, which provided valuable information and contextually relevant to the analysis. The main results of the research, obtained through the application of the mentioned methods reveal a clear picture of the profitability of Dealfruit S.A. The financial analyzes carried out provide a solid basis for making decisions. strategic decisions that seek to improve the financial efficiency of the company and ensure its sustainable growth in the future.