Creación de un restaurante de comida saludable en la ciudad de Manta.

Abstract

The general objective of the project “Creation of a healthy food restaurant in the city of Manta” was to determine the market opportunity in the city of Manta for the subsequent creation and formulation of the undertaking in order to take advantage of said opportunity detected. Within the specific objectives we have the following: development of a comprehensive study of the demand to know and understand the characteristics of this target audience; investigate the main competitors existing in the market to know opportunities and threats, additionally to know the strategies they use; and finally determine the viability of the project and establish what is necessary for the start of its activities. The following studies were carried out for the development of the project: market study where the survey was used as an instrument for collecting information to know data on demand, analysis of supply, projection of demand; the technical study was carried out to establish the productive capacity of the restaurant, list and cost what is necessary for the productive and marketing activities such as labor, raw materials, machinery, equipment and tools; the organizational study established the mission, vision, flowchart and process map of the restaurant, the legal constitution and necessary permits; The financial study produced income and expenditure budgets, necessary financial statements and the respective evaluation of the project, where a NPV of $19.778,43, IRR of 30% and a return on investment period of 2.73 years were obtained.