Plan de negocios para la creación de una empresa dedicada a la confección de ropa “Confecciones Milena”, Manta 2024.

Abstract

The main objective of this research work was to develop a Business Plan for the creation of a company dedicated to the manufacture of clothing "Confecciones Milena", which will operate in the city of Manta 2024. It was based on quantitative research, using documentary review and field research; The study population was represented by inhabitants of the city of Manta who were surveyed to find out their preferences and expectations regarding the acquisition of clothing. Among the main results, it was learned that the company Confecciones Milena has high possibilities of growth and positioning in the local market, with a view to covering the national market in the future, as it is a service that corresponds to a need that must be covered, where clothing is part of people's daily lives, serving in many cases as necessary items that contribute to the quality of life of families. It is concluded that the proposed business plan is feasible, because the investment is recovered from the first year, which is very advantageous for the entrepreneur, generating an increase in profitability in the five-year projection.