Creación de una floristería vanguardista con enfoque ecológico en la ciudad de Manta.

Abstract

The objective of this project is to analyze the feasibility of an avant-garde florist with an ecological focus in the city of Manta. This venture seeks to offer creative and personalized floral arrangements. The analysis includes market studies, in addition to the technical, organizational and financial evaluation, ensuring a comprehensive vision of the venture. The financial analysis reveals that the project is highly profitable with an estimated initial investment of $12.604,06 that ensures two months of operation in the market and is recovered in a short term. Furthermore, indicators such as the Net Present Value (NPV) of $13.668,60 and the Internal Rate of Return (IRR) of 52% highlight solidity and long-term sustainability, this shows that, with adequate management, it is not only possible to recover the investment, but also generate significant profits. The market study identified an underexploited market niche of consumers interested in avant-garde floral products. Likewise, the need for a solid presence on digital platforms is emphasized, which will allow the enterprise to interact with a broader audience and build a community of loyal customers. This is why it is recommended to maintain direct control of operating costs and explore financing alternatives that drive growth, where the diversification of the offer and the use of digital marketing strategies will contribute to consolidating the florist in the local market.