Diseño de un portal web para la empresa Maderas Estrada P. de la ciudad de Milagro, 2023.

Abstract

Companies dedicated to the marketing of wood products face the challenge of adapting to the demands of today's consumers, who seek to access product information in an agile, interactive and detailed manner. Access to products and services through an online platform is a fundamental factor in improving the company's visibility, optimizing communication with current and potential customers, and strengthening market presence. For Maderas Estrada P., the development of a web portal becomes a strategic tool for promoting its products, interacting with users and adapting to market needs. The company markets a variety of primary wood products, and currently does not have a website that allows for a direct connection with its customers. This lack represents a significant limitation, since the lack of a digital platform prevents customers from learning about the products the company offers in an effective and accessible manner. Furthermore, without a web presence, the company is limited in its ability to attract new customers outside its traditional market and respond to the demands of an increasingly digitalized consumer.