Impacto del comercio electrónico de los emprendimientos durante y después de la pandemia de la ciudad de Manta en el periodo 2020-2021.

Abstract

This research project presents the impact of electronic commerce during the COVID-19 pandemic on businesses in the city of Manta. The implementation of this type of commerce helped many businesses survive confinement because consumers could not go out. to buy, thus avoiding closure and many people losing their jobs. The research method used in this case study was quantitative and exploratory-descriptive, information was collected from different books, reports, news, official websites that will help understand about the problem to be analyzed. It was concluded that thanks to electronic commerce, entrepreneurs were able to float their businesses, using the digital tools that this type of commerce provides, positively impacting their economy, opening an opportunity in the digital market that due to the pandemic situation. It is increasingly in demand.