Medios y herramientas digitales para la internacionalización de las PYMES manabitas.

Abstract

This work analyzes the digital media and tools for the internationalization of Manabi SMEs. This study arises from the need to understand how these companies have adapted to the demands of the international market and how the adaptation of digital tools can enhance their competitiveness, together with the objectives which seek to determine, evaluate and analyze the advantages obtained. when using digital tools. Through a descriptive research with an analytical approach, results were obtained that demonstrate that the main tools adopted by Manabi SMEs are the following: web pages, social networks, blogs, microblogs and email, which have been key to promoting their products and services beyond the local level. This work highlights the importance of strengthening the digital skills of SMEs to effectively integrate them into a globalized market.