Modelo de negocio para la creación del emprendimiento JK Multiservicios en San Vicente.

Abstract

This study aims to analyze the current situation of JK Multiservicios in San Vicente, focusing on identifying customer needs and expectations in the field of technical service for residential air conditioners. The methodology used includes customer surveys and interviews, as well as a cross-analysis of the collected information to identify frustrations and opportunities for improvement. The main results indicate that customers value the quality of service, punctuality, and professionalism of the technical team. Common frustrations were identified, such as long response times and temporary solutions, suggesting the need for a more proactive approach to customer service. The conclusions highlight the importance of implementing a business model that integrates management technology, ongoing staff training, and customer feedback channels. These actions not only improve customer satisfaction but will also position JK Multiservicios as a benchmark in the market for technical services for residential air conditioning equipment in San Vicente and its surrounding areas. In summary, the study shows that by addressing customer frustrations and improving service quality, JK Multiservicios can strengthen its competitiveness and contribute to local economic development.