Análisis financiero para medir la rentabilidad de la empresa Dealfruit S.A. (2021-2022).

Abstract

The main objective of this research project is to design a financial analysis guide to measure the profitability of Dealfruit S.A. during the 2021-2022 period. The company faces the problem of not having a structured system for conducting financial analysis, which limits its ability to obtain a clear and accurate view of its profitability. To address this problem, descriptive and analytical methods were used, which allowed a detailed assessment of the company's financial situation. As part of the data collection process, interview techniques were used with the company's main financial managers, which provided valuable and contextually relevant information for the analysis. The main research results, obtained through the application of the aforementioned methods, reveal a clear picture of Dealfruit S.A.'s profitability. The financial analyses performed provide a solid basis for making strategic decisions that seek to improve the company's financial efficiency and ensure its sustainable growth in the future.