Sistema informático con portal cautivo para marketing en peluquería “Najo”.

Abstract

This project proposes the development of the implementation of a captive portal with the addressing to a web page for advertising purposes in the hair salon "NAJO" located in El Carmen canton of the province of Manabí. It seeks to collect the present inefficiencies in the way of promoting its products and services within the establishment, evaluate the design methodologies and implementation of computer systems, design a good workflow in order to achieve the correct access of the users. In addition, the identification and definition of functional and non-functional requirements of the system is outlined. This project seeks to solve problems directly linked to the distribution of information on products and extra services that the hair salon "NAJO" has in force with the improvement of the connectivity service that the establishment has, presenting the proposal of a web page as an advertising billboard and the incorporation of a captive portal for the administration of the internet connection. The research, on the other hand, justifies the need to implement this technological solution in the area of marketing and sales, deducing how these technological integrations when applied to this type of establishments provide a point of comfort, because today everyone needs to be connected. It is mentioned that the implementation of the system allows a greater reach within the population and helps the delivery of information to be effective and precise. Finally, the results of the website are presented, therefore it must go through a testing process to evaluate its operation and allow the analysis of failures or vulnerabilities embedded in the page.