Diseño de un sitio web responsivo para la planta de alimentos de la Universidad Laica “Eloy Alfaro” de Manabí Extensión Chone.

Abstract

This project addressed the problem of the lack of a responsive website for the food plant of the Lay University "Eloy Alfaro" of Manabí, Chone Extension. This lack limits the visibility and accessibility of products, affecting interaction with users and the promotion of the services offered. With the aim of designing a responsive website that meets the needs of users and improves the shopping experience. To this end, specific objectives were set such as identifying user expectations, developing a functional and accessible design, and implementing secure payment options. This research was based on a mixed approach using primary sources through interviews with plant managers and secondary sources through literature review on web design and usability. Based on the data collected, a design was proposed that not only meets the standards of usability and accessibility, but also reflects the institutional identity of the university. The results obtained included the development of a modern website that is adaptable to multiple devices, which integrates secure payment options, thus improving the shopping experience. The importance of responsive design to optimize visibility in search engines was highlighted and it is concluded that the implementation of security measures is essential to protect user information, fostering trust in e-commerce.