El marketing digital en el posicionamiento de los emprendimientos gastronómicos de la parroquia Bachillero.

Abstract

The present research thesis project aimed to "Determine the impact of digital marketing on the positioning of gastronomic ventures in the Bachillero parish of the Tosagua canton in the year 2024." For the execution of the project, research methods such as the bibliographic method, analysis-synthesis, and inductive-deductive methods were employed, as well as techniques like surveys and interviews. Additionally, a population of 1,438 inhabitants from the Bachillero parish in the Tosagua canton was chosen, and a sample of 35 owners was selected. A survey was customers to 30 owners and an interview to 5 owners, which were fundamental during the data collection process. Once the data was tabulated, the following most relevant results from the survey were obtained, in which it was found that 67% of the respondents consider it very important for a business to have a presence on social media.