Análisis de estrategias para la reactivación turística 2022 en la ciudad de Manta.

Abstract

We know that Manta is a city where tourism before the pandemic was more active concurrently, that is why this research will be carried out with the proposed theme: Analysis of Strategies for the 2021 Tourist Reactivation in the city of Manta. The primary objective of the investigation was to describe the socioeconomic impact on the social and economic threat through the pandemic, in order to propose a methodology with a qualitative framework in search of strategies for the reactivation and development of Tourism, these will be carried out looking for information through the web, interviewing the personnel of the Directorate of Tourism of the Municipal GAD of Manta that is located on the bat beach and all the companies, restaurants, etc., people that are related to Tourism, where we can verify their economic affectation of each one of these, and from there to be able to inform us, of what will be the management for the reactivation of their income through tourism since the majority was sustained thanks to this, what will be the quality of tourism that they will present, as biosecurity measures more than anything to generate the trust that has been lost with the client and that everything goes back to normal little by little. It is concluded that the tourist reactivation in Manta would take place through own self-management, from the minimum scope of production since it is still not very good to start producing as before, until we realize that things are normalized.