Estrategias tecnológicas de realidad aumentada para potenciar el turismo del museo Pacocha, 2021.

Abstract

The augmented reality technology is currently presented as a development tool for museums and tourist interaction spaces. Also, new technologies have proven to be effective in conducting guided tours generating more interaction and interest from visitors. This research has the objective of developing augmented reality strategies to enhance the Pacocha museum, the methodology applied to this project was descriptive qualitative exploratory, as this is used to discover new ideas, thoughts, feelings and to have a preliminary understanding of relationships and objects. Information will be collected from scientific articles, books and texts according to the problem to then select the topics that are relevant to the research. We worked with the entire sample of 205 inhabitants and the directors of the Pacocha community. As results obtained, it was possible to unify criteria according to the need for the implementation of augmented reality in the museum to generate more visits and recognition, the acceptance of this technology by the people of the community facilitates the creation of trategies through mobile applications, the understanding of augmented reality can be improved by training them and finally the guideline generated in this research remains for future projects.