Estudio de ofertas que intervienen para la captación de turistas en la playa Santa Marianita, cantón Manta.

Abstract

Tourism is an activity of economic and social relevance, becoming one of the most important items in the country, which has been affected in the last two years and requires its reactivation through the implementation of actions and strategies promoting the promotion of a draft. In this sense, the current investigation consists of carrying out an analysis on how the gastronomic and hotel offers intervene in the attraction of tourists who come to the Santa Marianita beach, Manta canton. The results collected allow to reveal the deficiencies, after that we proceed to the elaboration of strategies focused on enhancing the existing offers. Regarding the methodology, the design is mixed, for which the type of research is field and the methods used are analytical-synthetic. Survey and interview questionnaire is alsoused to collect information in the field of study. The results show that the Santa Marianita beach has several deficiencies in terms of gastronomic and hotel offers. Among the main ones are the poor infrastructure, shortcomings in basic services, limited personnel trained in meeting the needs of tourists and visitors, lack of signs, among other weaknesses. The proposal that is generated at the end of the project contains several guidelines, which contribute to the strengthening of the offers through the implementation of strategies such as: more promotion and publicity in the destination, holding events such as gastronomic and musical fairs, training and the rest.