Estudio del comportamiento de la demanda turística en la playa Santa Marianita del cantón Manta.

Abstract

The research project focuses on conducting a study on the behavior of tourist demand on Santa Marianita beach, in the Manta canton. The results as such will allow to know the news about the visitors and tourists who come to this town, likewise the tastes, motivations, days of greatest attendance, places to visit, among other aspects are revealed. For the development of the project, the use of methods such as analytical-synthetic and inductive-deductive is used. In addition, an interview questionnaire is applied to the owners of the establishments that provide tourist services and to the tourist managers of the parish. In total, 10 questionnaires are made and the following responses are revealed. Around the establishments that are part of the tourist offer are food, lodging and provision of water sports services. Regarding the measures implemented in relation to Covid-19, there are conflicting opinions, some think it was positive and for others it was negative. Regarding the months of greatest attendance, this occurred in the months of January, July, August, holidays and the end of the year. The busiest days were weekends, that is, Saturdays and Sundays. The main activities carried out by tourists are water sports, tasting gastronomy, visiting the beach, among others. In the same way, the managers indicate that for a better tourism practice it is opportune to carry out greater training for service personnel, design marketing strategies, implement biosafety protocols, innovation, among others.