El papel de la inteligencia de negocios en la toma de decisiones en el departamento administrativo de la empresa farmacéutica Santa Martha del cantón Manta, año 2024.

Abstract

This study analyzes the role of business intelligence (BI) in decision-making within the administrative department of the Santa Martha pharmaceutical company, located in the Manta canton. A qualitative methodology with a descriptive approach and a non-experimental design was used. The results were obtained from surveys administered to 10 company employees and an interview with the department head. The results indicate that staff use tools such as Microsoft Excel and lack knowledge of more advanced business intelligence tools. It was also found that information across departments is not fully unified, which makes it difficult to make sound decisions. The proposal is to develop a comprehensive plan that includes hiring a BI expert and integrating a system that centralizes information flows between different areas. The study determines that proper BI implementation would not only increase operational efficiency but would also promote the organization's strategic growth, enabling informed, timely decisions that are consistent with business objectives. The research emphasizes the need to enhance internal skills [to progress toward modern management based on reliable and accessible data.