Plan de negocio para la creación de un spa con tendencia coreana integrando elementos locales en la ciudad de Manta.

Abstract

This business plan presents an innovative proposal focused on the creation of a multisensory spa in the city of Manta, a distinctive concept that is currently not fully developed in the local market. While there are several beauty and wellness centers, none offer a complete experience that combines therapeutic treatments with sensory stimulation through techniques such as aromatherapy, music therapy, chromotherapy, and natural textures, all in a carefully designed environment. Chapter I defines the organizational structure of HANAY SPA, along with the mission, vision, and objectives that will guide the business. It also details the spa's internal organizational structure and potential strategic alliances with suppliers of natural products and technological equipment.