Migración de medios tradicionales a redes sociales. Caso de estudio: Diario El Mercurio de Manta.

Abstract

In this context, this research paper aims to analyze the migration of traditional media to social networks and particularly the newspaper El Mercurio from the city of Manta, province of Manabí. For this reason, and based on a descriptive and analytical methodological approach, a survey of ten journalists of this medium was conducted with the purpose of analyzing the impact and influence on the migration of the traditional towards its convergence in the digital. In this way, this work aims to constitute a research contribution in the studies of communication that address this type of problem.