El impacto comunicacional de Radio San Mateo Digital al aplicar nuevas estrategias de comunicación durante el primer semestre de la pandemia Covid-19.

Abstract

The general audience in times of pandemic had a lot of time to inform themselves and be entertained, so this article aims to analyze the communicational impact of Radio San Mateo Digital when applying new communication strategies during the first semester of the Covid-19 pandemic. , for which from March 1 to 5, a survey of 10 closed questions was carried out to men and women between 18 and 40 years old, followers of the radio.