Impacto de las redes sociales en la promoción turística de la empresa Barbasquillo Seafood.

Abstract

This research project aims to determine the impact of social networks in the tourism promotion of the company Barsbasquillo Seafood. At present, due to the technological boom, communication media have been widely developed in organizations, this key factor requires companies to join this technological boom, advertising differently. Tourism as a sector that needs to be strengthened, like many others have used technological means to make themselves known, thus achieving better communication with the client, trying to generate improvements in service. Social networks are a preponderant medium in image projections, therefore, a tourism promotion, currently, must go hand in hand with this communicational boom, which facilitates communication and is less expensive for the entrepreneur. When promoting a place touristically, a thorough investigation must be carried out, which guides each process structured in the same line. The research details the impact of social networks on tourists, this growth of technology has contributed to the improvement of resources in an organization, demonstrating that gastronomic tourism should be made known. Currently, the company Barbasquillo Seafood has the following social networks: Facebook and Instagram, using a paid promotion to reach a better reach. Thanks to the results obtained by the research, it was determined that the diffusion through social networks is medium, in addition the main social network to which most of the people surveyed access is Instagram. In conclusion, it was possible to show that young people between 20-28 years old have a greater impact of tourism promotion through social networks. However, it is necessary to use other means so that dissemination has a greater impact at the national level, not only at the local level.