Deterioro de la imagen del destino debido a marketing deficiente y falta de promoción.

Abstract

Jaramijó is a canton in the province of Manabí, known as fishermen's cove; bordered to the north by the Pacific Ocean, to the south by Montecristi, to the east with Portoviejo and to the west with Manta, in front of the coast you can see a lot of small boats, which are a tourist attraction for the visitor, currently It has an artisan pier created to promote this activity, fishing and tourism of the canton. Likewise, Jaramijó has another very popular tourist attraction visited such as sulfur water wells, with properties curative, the same ones found in the interior of the canton. Toward the north are the hard sand beaches, calm waters and swimming pools rocky, which could be used to capture more number of tourists. Despite the fact that Jaramijó is located very close to Manta and that it has with several benefits described above for tourism It has not been possible to consolidate itself as a preferred destination for tourists who visit it. In this sense, it can be seen that there is no as in other destinations a marketing plan or at least strategies of marketing that allow the strengthening of its image as a tourist destination. Proposes an action plan for the Jaramijó canton in order to turn it into a preferred destination through marketing and promotional strategies tour.