Producto gastronómico y su importancia en la ciudad de Manta, cerveza artesanal.

Abstract

The purpose of this research is to determine the consumption of craft beers and their influence on economic, cultural and culinary aspects in the city of Manta. Where it is known that beer became a traditional drink after being introduced to our country, in the last decade the trend of making craft beers has emerged, passionate about this drink they decided to embark on this journey in the production of craft beers, many of them these master brewers have prepared themselves to provide a better quality product. Craft beers are already part of our environment, the reception of this drink is unknown, for this reason a study has been carried out using the technique of surveys of citizens who consume alcoholic beverages in the city of Manta. The information obtained points to the positive, a new sector has been born which can be exploited and generate new job opportunities, craft beers enjoy notorious popularity, the flavor of this drink is varied and thanks to this property it contributes to the culinary field. both in the technical phase in preparation and pairing. Craft beers differ from industrial beers due to their smaller amount of production and the fact that most of the processes are natural. It can be concluded that craft beers influence economic aspects by creating ventures in the city regarding this sector, thanks to this trend the brewing culture of the mantans has been changing and the direction it is taking is very encouraging for the craft beer sector.