Falta de capacitación y certificaciones de los destinos y los miembros del sector turístico.

Abstract

Salinas is a seaside resort located 142 km from the main port of Salinas the same that extends to the most outstanding lace known as the lace of Santa Elena, comes from the huge iodized salt mines, it is also a characterized by a place of entertainment that has welcomed thousands of visitors for years whether foreigners or nationals since it has a diversity of establishments of food and beverages such as: bars, clubs, hotels, restaurants, even centers sports. According to MINTUR (2019), it is highlighted that Salinas is located in the three Ecuador's main destinations on carnival holidays get 5% of visits of 723 thousand tourists nationwide, holy week occupied 3.38% of arrival of tourists of 576 thousand tourists nationwide, and New Year obtains 4% of tourists nationwide, likewise receives international tourists who They come from Europe, Brazil and North America with visits annually around 150,000 tourists (salina, 2019). However, Salinas has been affected by its planning problems tourism, due to the mismanagement of wastewater, waste and its anthropic activities in sectors such as mining, fishing and tourism. In addition to this is added the saturation of tourist money that causes impacts negative to fate.The present investigation proposes to develop strategies that contribute to the strengthening of the tourist quality of the destination Salinas, such as: Carry out a diagnosis of the current situation of the Salinas destination, promote actions that allow the obtaining of quality certifications for the destination and design a training program for servers in the tourism sector.