Please use this identifier to cite or link to this item:
https://repositorio.uleam.edu.ec/handle/123456789/4438
Title: | “Estudio de factibilidad para la implementación de una tienda virtual de ropa y accesorios tejidos en la ciudad de Manta” |
Authors: | Cedeño Bermello, Vanessa Paola |
Keywords: | ESTRATEGIAS COMERCIO PRODUCTO |
Issue Date: | 2022 |
Citation: | Cedeño Bermello, V. P. (2022). Estudio de factibilidad para la implementación de una tienda virtual de ropa y accesorios tejidos en la ciudad de Manta. (Tesis de Pregrado). Universidad Laica Eloy Alfaro de Manabí, Manta, Ecuador. |
Series/Report no.: | ULEAM-ADM;0121 |
Abstract: | The current project is carried out in order to establish the feasibility of creating a virtual store of clothing and woven accessories in the canton of Manta. The reason for this project is to improve the economy of Manta that has at present, with this resources will be given for the implementation of a virtual store that meets its objective to offer new and better quality products to meet the needs of consumers in this market. The digital era is growing with the passing of time and each time has more power around the world, now we can communicate through a device with family or people who are in other countries, as well as learn about events and purchase product online and arrives at the door of our house. To establish the feasibility of the project a quantitative method of research was applied, where data collection was done to calculate the demand, acceptance and which are the most consumed garments, a survey was conducted with which a survey of 384 people selected for the application of the same was taken. Based on this data, a series of financial calculations were made to verify the feasibility of the project. |
Description: | El objetivo de esta investigación es identificar el comportamiento del mercado de ropa y accesorios de tejidos en la ciudad de Manta a través de una tienda virtual. Reconocer los procesos necesarios para comercializar en el mercado de ropa y accesorios de tejidos en la ciudad de Manta a través de una tienda virtual. Cuantificar la rentabilidad que puede generar al comercializar en el mercado de ropa y accesorios de tejidos en la ciudad de Manta a través de una tienda virtual. |
URI: | https://repositorio.uleam.edu.ec/handle/123456789/4438 |
Appears in Collections: | ADMINISTRACIÓN DE EMPRESAS |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
ULEAM-ADM-0121.pdf | 0121 | 2,34 MB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.