“Estudio de factibilidad para la implementación de una tienda virtual de ropa y accesorios tejidos en la ciudad de Manta”

Abstract

The current project is carried out in order to establish the feasibility of creating a virtual store of clothing and woven accessories in the canton of Manta. The reason for this project is to improve the economy of Manta that has at present, with this resources will be given for the implementation of a virtual store that meets its objective to offer new and better quality products to meet the needs of consumers in this market. The digital era is growing with the passing of time and each time has more power around the world, now we can communicate through a device with family or people who are in other countries, as well as learn about events and purchase product online and arrives at the door of our house. To establish the feasibility of the project a quantitative method of research was applied, where data collection was done to calculate the demand, acceptance and which are the most consumed garments, a survey was conducted with which a survey of 384 people selected for the application of the same was taken. Based on this data, a series of financial calculations were made to verify the feasibility of the project.