Factores del E-commerce que generan mayor valor sobre la experiencia de compra de los clientes de la ciudad de Manta en tiempos de pandemia.

Abstract

Pandemic accelerated digital transformation worldwide, becoming a requirement for companies the application of an online business model or also called e-commerce, either as a complement or an absolute transformation, which has led to each time, whether more organizations that manage their activities according to market demands and the creation of better experiences for the user. For the above, this project that refers to the “e -commerce factors that generate the greatest value of the experience of purchasing of the city of Manta in times of Pandemic”, research that aims Identify these most relevant factors, which contribute to the experience of consumers, through a quantitative approach methodology, with a descriptive scope and a non-experimental - transverse design. With regard to the population defined for this study, it is the citizens to mantenses, made up of 226,477 inhabitants, with a probabilistic sample of 384 people, to those who will be applied the survey by CECE (Ecuadorian Electronic Commerce Chamber) and detailed in their research "Electronic Transactions in Ecuador during the COVID-19". Once the results are obtained, e-commerce strategies are presented for food and drinks companies, and restaurants, who have had significant growth after pandemic and according to several experts the opportunities for this commercial sector are extended, for which There is a favorable projection for its future development.