Estrategias de marketing aplicadas en la planta purificadora de agua “SAKANA” ubicada en la ciudad de Manta para aumentar las ventas.

Abstract

The objective of this research is to determine the marketing strategies applied in the Sakana water purification plant located in the city of Manta to increase sales. Research is the type of study is correlational, with a non-experimental design, it could be defined as research that is carried out without deliberately manipulating variables. That is, these are studies in which we do not intentionally vary the independent variables to see their effect on other variables for the collection of information was applied to a sample of 100 clients. The survey measures four dimensions of marketing strategies: product strategies, pricing strategies, place strategies, and sales strategies. On the other hand, the application of instruments such as surveys to the people involved allowed to obtain as a result that the product is acceptable, but still has a deficient strategy in terms of promotion and advertising, therefore it is concluded that it is important to emphasize that the Sakana water purification plant is at a disadvantage in terms of little knowledge and use of marketing strategies because nowadays it is of utmost importance to make use of these technological means to attract more customers.