Establecimientos de servicios turísticos del cantón Manta y su disposición para comercializar cerveza artesanal.

Abstract

Craft beer in the canton of Manta has been very well received both in commercial premises and in restaurants, which has allowed it to reach a greater number of visits, especially by people who love to taste this product. Based on the above, this study focused on determining the disposition of tourist service establishments for the distribution of craft beers arises. Regarding the methodology used, the use of mathematical-statistical tools is used for the relevant analysis of information. The methods used are: analytical-synthetic and inductive deductive. The techniques to collect data are the documentary review, the survey applied to the clients and the interview with the owners. As such, a total of 205 responses are collected, among the results it is observed that the level of production and consumption of craft beers is carried out taking into account indicators such as customer attendance and spending. Likewise, it is revealed that consumers spend an average of between $1 and $25 when they visit these establishments. However, it should be noted that these values tend to change due to seasonality. Problems such as: Lack of advertising, little diversification of supply, of people for craft beers and unfair competition are also detected. At the end, strategies are developed such as: Create advertising campaigns, plan events such as open houses to demonstrate the types of craft beer, encourage the creation of new products through participatory workshops and employee training, among others.