Deterioro de la imagen del destino debido a marketing deficiente y falta de promoción.

Abstract

Montecristi, is located 12 kilometers from the city of Manta, with a average temperature of 24 degrees Celsius, was formed during the first years of the Spanish conquest, viably between the years of 1536 and 1537, with residents of this last city who abandoned their town fleeing from the pirate attacks that existed at that time. This canton is known for being the cradle where he was born at the discretion of many historians, one of the best presidents our country has ever had, as well as for being the seat of the last constituent assembly, which drafted the last Constitution of Ecuador, which gave a turn to national politics and which had an impact on international level; what was left under construction of Civic Center City Alfaro, which is the memorial space for General Eloy Alfaro Delgado, with an emphasis in history in the history of the Liberal Revolution. On the other hand, this canton has the Cerro de Montecristi of 443 meters high, with a diversity of flora and fauna, it constitutes a viewpoint for the Manta, Jipijapa and Jaramijó cantons. It also has the San José beach, located on the Ruta del Sol, between the communes of Pile and Río Caña, it has an extension of 20 kilometers long. The Salado River flows into this beach, a mouth that generates a 50-meter beach. The mangrove with more than 2 hectares with fauna reserves that are being protected and conserved. Another of the cultural attractions that Montecristi has is the Minor Basilica, of the Virgin of Monserrate, which receives many parishioners throughout the year, but more in November. Thus, despite the fact that Montecristi has all these benefits described previously for tourist activity, this canton has not been able to consolidate as a preferred destination for tourists who visit it.