Deterioro de la imagen del destino debido a marketing deficiente y falta de promoción.

Abstract

Montecristi, has many tourist benefits: access roads in good condition and appropriate basic services, however, this canton has not been able to consolidate as a preferred destination for tourists who visit it. In this sense, it can be perceived that it does not exist as in other tourist destinations, a marketing plan or at least some marketing strategies that allow the strengthens its image as a tourist destination, possibly because in the In recent years, those who have been in charge of the local tourism department have not been experts in the tourism sector; now, although there are sites of interest that are visited by many people daily, they do not spend the night in the destination, that is, they are same-day visitors, possibly because it is unknown that there are accommodation sites that could accommodate you in the same destination, with a much richer climate and with an atmosphere of peace, and good restaurants where could be cared for, without having to go to other cities to spend the night, it is In other words, there is little tourist promotion.This situation is currently being analyzed in greater depth by the local authorities who want to turn this canton into a destination competitive tourism that can attract and satisfy the increasingly demanding needs of domestic and foreign tourists.