Proyecto de factibilidad para la creación de una cafetería universitaria a las afueras de la Universidad Laica Eloy Alfaro de Manabí en el cantón Manta.

Abstract

This proposal consists of the creation of coworking spaces with a coffee shop; the studies for the development of this proposal take place diagonally to the third entrance of the University Laica Eloy Alfaro of Manabí. This venture is called "Urcunina" coffee shop, it is a catering and work establishment, which seeks to provide an ideal place for activities in a safe and quiet way, with food and drinks for the target audience which is mainly the university community, the target audience was surveyed to know in detail the tastes and preferences at the time of restoration, valuable information contributes to the development of the value proposition where we seek to meet the needs with primary elements through safety, confidence and quality, keeping our future customers satisfied and loyal. The design of the cafeteria will have a modern rustic style, having present the wood in doors, walls, stairs and decorations, also accompanied by vegetation, which provide a sense of tranquility and comfort, achieving relaxation and getting to concentrate on their own activities accompanied by a delicious coffee or other beverage. The study has been conducted with various evaluation tools such as field research, surveys, interviews and bibliographic sources, these research methods help us to clarify, learn and check efficiently the feasibility and profitability, also has generated a business plan and its projection for 10 years of implementation, being the result of the technical-financial study.