El impacto de las redes sociales, en la promoción turística de los hoteles de tercera categoría ubicados en el Cantón Manta, Provincia de Manabí.

Abstract

The following work about the impact of social media on the tourist promotion of third category hotels located in Cantón Manta, Manabí province, intends to analize the presence of social media on the tourist promotion of third category hotels from Manta city, Manabí province, Ecuador; this in order to propose a strategy of promotion that positions this hotels and enables them to attract customers who wishes their hosting services, raising their profits making possible an employment stability to all the employees of these companies. In order to do so, it was worked using the of investigation quantitative research through the correlational level and non-experimental approach, where using interviews the vision of the owners, social media operators and customers about the services provided by these hotels and what is promoted in social medias became to known. As a result, the design of a marketing plan proposal was obtained, after considering the reality of these hotels Regarding the use of social media, and many tasks where proposed to solve the problem. In conclusion, it was determinated the fact that it exists a relation between the promotion of these hotels using social media and their positioning in the social imaginary of customers. That’s why it is recommended to carry out the digital marketing plan proposed in this investigation. since it was born from an evaluation and participation of all those involved.