Estudio de factibilidad para la creación de una distribuidora de insumos de seguridad industrial e higiene con servicios Online en la provincia de Manabí.

Abstract

The general objective of this study was to determine the feasibility of creating a distribution company with online services to offer industrial safety and hygiene supplies for distribution in the province of Manabí. As for the methodology, the survey technique was used with the questionnaire instrument consisting of 10 questions applied to a sample of 382 companies in the province of Manabí. The vision of this distributor is to be the leader in the distribution of safety and hygiene supplies by 2023, through the use of e-commerce, guaranteeing the quality and safety of the products, minimizing the time of arrival to the clients. Among the results, it was found that the company has 100% consumer acceptance, with a potential demand of 67,891 with an annual purchase frequency ranging from $100,00 to $500,00. The financial feasibility of the business was concluded with a total investment of $25,491.18, an own financing of 77% and a loan of 23%, with a WACC of 21.62%, an NPV of $238.44, IRR of 22% and RBC of 1.78, which in general are favorable.