Diagnóstico de la implementación de medios digitales para la promoción turística en el sector rural del cantón.

Abstract

Tourism is an activity that provides many benefits to the receiving communities, especially of an economic nature, which helps to generate jobs and consequently considerably improves people's lifestyles. As such, this research focused on diagnosing the implementation of digital media for tourism promotion in the rural sector of the Chone canton arises. Regarding the research methodology, it is mixed, the methods used are: inductive-deductive and analytical-synthetic. Likewise, the use of the survey technique and the instrument such as the questionnaire is used. In short, a total of 165 opinions are collected, among the results it is verified that the information on tourist activities in the rural area of the Chone canton is very limited. And the little that is reported is done through traditional media such as radio and television. In other words, digital tools are little used, which can be detrimental since the world is heading towards globalization and not being on the internet, the possibilities of growth are very low. The tourist promotion is regular-low. Regarding the content that should be published, those consulted select the tourist offers of this destination. Likewise, a greater enhancement of the main attractions is urged. At the end, a set of strategies that contribute to reactivate this sector is elaborated, among the proposed activities are: Hire a technician in the management of social networks, disseminate content about activities and tours and others.