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UNIVERSIDAD LAICA "ELOY ALFARO" DE MANABI
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CIENCIAS ADMINISTRATIVAS
INGENIERÍA EN MARKETING
INGENIERÍA EN MARKETING
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Issue Date
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2011
PLAN ESTRATÉGICO GENERAL DE MARKETING PARA LA CAPTACIÓN, FIDELIZACIÓN E INCREMENTO DE CLIENTES DE PRODUCTOS Y SERVICIOS FINANCIEROS DEL BANCO COMERCIAL DE MANABÍ DEL CANTÓN MANTA.
ANCHUNDIA DELGADO, RICARDO HÉCTOR
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SANTOS GARAY, ROSA ALEJANDRA
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