Plan de negocio para la creación de una microempresa dedicada a la venta instalación y mantenimiento de césped artificial en la ciudad de Manta.

Abstract

This degree project presented an entrepreneurship idea for the city of Manta It was established in order to generate economic resources and create sources of employment for the city The proposal is “Business plan for the creation of a microenterprise dedicated to sale, installation and maintenance of artificial grass in the city of Manta” this idea It arises because currently it is a great option to improve the appearance of the environment. physical, thus encouraging the use of grass for its different uses, whether ornamental of parks, houses, terraces, patios and sports fields. With a market analysis surveying 384 people, very important conclusions were obtained important in which it was possible to detect that people do see the topic as pleasant of having green areas in a specific area in their homes, as well as the Athletes look forward to being able to play sports on artificial grass. is offering is intended to be outdoors and has a three-year warranty. years and a useful life of 5 years. his venture requires an investment of $28,216 dollars, of which 40% which is equivalent to $10,160 are from own resources and the remaining 60% which is equivalent to $18,164 is obtained through a bank loan over a payment period of 5 years and for which An interest rate of 12% will be paid. This investment has a recovery period (PRI) of three years and 28 days. Positive NPV of $31,658 and an IRR of 38.53%, exceeding the discount rate (12.6%) and making the venture viable for its realization.