Proyecto de inversión para la creación de una microempresa importadora de artículos de vestir desde china.

Abstract

The purpose of this study is to examine the feasibility of developing a micro-business dedicated to the import of clothing from China. Of According to several investigations carried out in Ecuador, the result is that the population is culturally characterized by the purchase of imported clothing, especially from the country of the Asian continent such as China, thus becoming; as one of the main clothing suppliers in the country. This project has been analyzed to be implemented in the technology market. city ​​of Manta, so information has been collected regarding the population between 15 and 30 years of age. According to information obtained by INEC and the Central Bank, the city of Manta It is considered a generator of large economic contributions to the country's GDP, due to to its fishing port, large industries accentuated in the canton and commercial SMEs. As already mentioned, the project will be aimed at a market comprised by the young population, aged between 15 and 30, due to which is an easy market to capture and influence through technology and fashion. This study has five chapters in which each one details the various analysis carried out as a situational study, market segmentation, technical study, economic and financial analysis.