Modelo de negocio para la exportación de snacks (chifles) hacia el mercado de Canada.

Abstract

The objective of this business model, called "BUSINESS MODEL FOR THE EXPORT OF SNACKS (CHIFLES) TO THE CANADA MARKET", is to evaluate the commercial and financial viability of the proposed idea. The target market is made up of people ages 15 to 44 residing in Toronto, Canada. The value proposition is to offer Artisan chifle packaged in 100 gram resealable plastic bags, highlighting its flavor, quality and freshness. Unmet demand in the Canadian market amounts to 1,019,873kg in the year 2025 of which 12% equivalent 120,957 will be served during the year already mentioned. A capacity for packaging and shipping chifles in portions of 100 has been established grams, which adds up to 120,957 kg in 2025 until 2029, when 120,976 kg will be sent during. For the five operational years, these amounts will remain unchanged. The plant It will be located in the province of Manabí, in the Manta canton, on Avenida de la Cultura. This location was selected after a comparative analysis of several variables, and the plant will operate through a long-term lease contract.