La gestión de calidad del servicio y su influencia en la satisfacción del cliente en el centro médico ecografía y laboratorio clínico Santa Martha, Manta periodo 2023.

Abstract

The present research work develops a study of the independent variable quality management and the dependent variable quality of service, the case study being the Santa Martha ultrasound medical center and clinical laboratory. Its objective is to determine the existence of an influence of Likewise, a methodological definition is developed where it is proposed that the research be with a correlational approach, quantitative and non-experimental, from this point the application of a survey form to a sample of 359 clients out of the average of 5500 is managed. January – November 2023. The results were classified in a descriptive study to understand the assessment of the degree of importance that clients give to the different factors of quality management and their opinion about them, and likewise Rho Spearman performed a correlational statistical analysis, which focused on testing the general and specific hypotheses, to also provide a conclusion and achieve the research objectives. Finally, a proposal for improvement was designed and the conclusions and recommendations that resulted in the completion of this study were written.