Estudio para la creación de una empresa dedicada a la sublimación en la ciudad de Manta.

Abstract

Through this study, we seek to determine the feasibility of creating a company dedicated to the sublimation service in the city of Manta, to satisfy the demand for unique and personalized items. In this way, the aim is to provide good service to customers who want to personalize items with creative designs and models to their tastes. To begin this work, we will present the problem with its general objective, specific objectives, justification and delimitation of the project. In addition, a market study, a technical analysis study and a financial study are included, which were essential to identify unsatisfied demand. The data obtained is based on documentaries and through the collection of survey data. To know the sample, information from the last census that was carried out in 2022 was used, considering the age range of 18 to 50 years, leaving a total population of 122,637, and resulting in a total of 382 surveys carried out by people from the city of Manta. The research carried out on whether it will be viable to establish a company dedicated to the sublimation service in the center of the city of Manta, concludes favorably, based on the positive results obtained in each of the studies carried out.