Proyecto para la creación de una pequeña empresa dedicada a la compra y venta de productos de belleza vía online en la Ciudad de Manta.

Abstract

The present entrepreneurial work aims to investigate the feasibility for the project for the creation of a small company dedicated to the purchase and sale of beauty products via online in the City of Manta, with the intention of generating places of jobs and contribute to the economic growth of the city and throughout the country, for which An external analysis was carried out to understand the growth of the sector, as well as a market research to find out the tastes and preferences and then determine the potential demand acceptance level. Furthermore, to fulfill the objective, apart from the market study, the technical, organizational, legal and corporate study, and economic-financial study, in based on the analyses, calculations and results of each of these studies mentioned finally carries out the financial evaluation through its indicators that allow determine and know, based on the projections, the feasibility of the venture for its respective march.