Creación de un local dedicado a la venta de productos de limpieza del hogar ubicado en el sector si vivienda en la ciudad de Manta.

Abstract

This case study aims to determine the feasibility of creating a store dedicated to the sale of household cleaning products, located in the Si Vivienda sector, belonging to the Manta canton. During the development, the justification for the proposal will be defined, the activities, the benefits, the set of tasks and other aspects will be detailed. Among the specific objectives were the realization of a study of supply and competition, a technical study, an economic-financial study and to determine the feasibility and profitability. It is concluded that the proposal has excellent opportunities to grow in the market, where the proposals include hiring a sales assistant, in such a way that the owner can concentrate his administrative tasks, promotion, product purchases, after-sales services for expansion. of the business and all the emphasis on maintaining the quality of the products. The enterprise will have a value of $4,172.34 dollars in the first year, these will vary for the following years with positive values, in the fifth year it gives a value of $10,125.20. The financial analysis of this venture supports its feasibility and viability, which demonstrates the following results: with a NPV of $10,163.13 dollars and an IRR of 31%, it means that the venture is viable for investment, bringing these values to present value recovers the investment in the fifth year of operation, in addition, the cost-benefit ratio indicates that for every dollar invested, $1.47 is obtained.